Denso Grants QR Code Patent Rights to LogoQ

In a press release this week Denso Corporation announced that it has licensed its QR Code patent rights to A.T. Communications (LogoQ) in a cooperative effort to develop custom designed QR codes. In the past Denso has been reluctant to develop custom QR codes because it felt customer trust may be eroded on occasions when the codes failed to scan correctly. Denso seems to have changed its mind because according to the press release it now sees a “high demand” for custom QR codes in the future. (Thanks to Sashimister for help with the translation).

Three custom QR Codes from LogoQ
Two custom QR Codes from LogoQ

10 thoughts on “Denso Grants QR Code Patent Rights to LogoQ”

  1. All of those codes scanned perfectly with my Google Nexus. Admittedly, it’s got a very good camera.

    Any idea what they mean by “custom”? Is it just extra colours and background images – or something more fundamental?

  2. Yes, I think it’s just modifications like the ones in their examples above but with an assurance that they will work with all the existing Japanese QR Code readers.

  3. Diversity is the lifeblood of a balanced eco-system. I like the visual freedom all of this creates. I fear that we may leave the consumers behind if we go forward too fast. My HTC Desire scans everything and anything. Other models we test on are not that good with hybrid codes. Standardisation could be something we need to discuss. Chris

  4. Forgive my ignorance on patent rights but does this mean that LogoQ is able to legally use the specific term “QR Code” in advertising and marketing for profit?
    Does this patent right allow them any other abilities such as excluding the use of QR technology by the rest of us?

  5. @rick From what I understood, Denso wave was not exercising their patent. I assume this is for specific information about the standards and maybe even some code snipets.

    BUT… I am curious if the code generation freeware that currently exists all draws from the same library. Otherwise… I think this might be all public domain regardless. I dont know a lot about IP law.

  6. @Rick As Patrick says on the Denso Wave website they say “QR Code is open in the sense that the specification of QR Code is disclosed and that the patent right owned by Denso Wave is not exercised”. So I am not sure what the press release actually means in practice. I will make some enquiries….

  7. @Patrick: The patent rights would not cover “standards and some code snipets.” However, Denso owns so many patents and applications, it is impossible to figure out what this would include. I did check for US patent assignments for A.T. Communications and found none.

    I am surprised this issue seems to have been largely ignored by the barcode community. Until, A.T. Communications explains the license, I am assuming it is business as usual.

Leave a Reply

Your email address will not be published. Required fields are marked *