Denim Code

QR coded jeans

There is a new store in the Etienne Marcel district in Paris, France called Denim Code (link removed – no longer exists) and they are selling designer clothes with QR codes embroidered or printed on the clothing. This press release photo shoes the QR code embroidered on a pair of jeans but it is not clear what the message will be or if the purchaser has a choice. Parisian males have probably never needed an excuse to take a picture of a ladies bottom but now they will have one anyway!


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