News

Denim Code

There is a new store in the Etienne Marcel district in Paris, France called Denim Code and they are selling designer clothes with QR codes embroidered or printed on the clothing. This press release photo shoes the QR code embroidered on a pair of jeans but it is not clear what the message will be or if the purchaser has a choice. Parisian males have probably never needed an excuse to take a picture of a ladies bottom but now they will have one anyway!