QR Code Constructed From Cupcakes

When Clever Cupcakes of Montreal produced the very first QR Code decorated cupcake it was inevitable that someone would create a QR Code composed entirely from cupcakes. Earlier this year BBDO NY did just that for the Duncan Hines ‘Bake On’ campaign. Videos below show the construction of the QR Code in the studio and the finished ad as it appears on TV. The QR Code resolves to a dedicated ‘Bake On’ mobile site. (See more Edible QR Codes)

 

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