News, Coffee And A QR Code

QR Codes have been used in an interesting way by Gulf News the highest circulation English newspaper in and around the United Arab Emirates. Coffee cup sleeves at 5 local Tim Hortons cafe and bake shops were printed on demand with a QR Code and a headline of the hour pulled from the newspaper’s Twitter stream. The QR Code resolved to the full story of the headline (video below).

Early results were encouraging, after 840,000 sleeves and 1,440 headline tweets, traffic to the Gulf News website grew 41% and there was a 2.8% increase in subscriptions. Successful enough for agency Y&R Dubai to extended the project to all Tim Hortons outlets across the UAE including 14 new outlets soon to be opened.

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