Art

Chocolate QR Code Sculpture

By Roger ⋅ September 18, 2012 ⋅ Email this post ⋅ Print this post ⋅ Post a comment

The tenth London Design Festival includes a QR Code sculpture made entirely from chocolate (image below). With stores in New York, Boston, Europe and all over the UK international chocolatier Hotel Chocolat collaborated with designer Paul Cocksedge to create an original sculpture made from 1,000 pieces of chocolate. QR Code scanners are rewarded with a voucher that can be exchanged for a complimentary, limited edition chocolate box at London’s Covent Garden store. Hence the sculpture’s title - “Gift”. The QR Code will preview at the V&A on 14th September and will then be on display at the Dock, Portobello Dock, 344 Ladbroke Grove, London, W10 5BU.

2d-code readers may recall QR Codes on chocolates, a QR Code constructed from wrapped chocolates and a QR Code made from unwrapped chocolates but I think this is the first chocolate QR Code sculpture.

Chocolate QR Code sculpture for the London Design Festival

Discussion

4 comments for “Chocolate QR Code Sculpture”

  1. Funny that they would put in so much effort only to put it on display 90-degrees off the conventional alignment.

    Posted by Darryl Daugherty | September 18, 2012, 11:35 am

  2. … And unfortunately it leads to a full size, non mobile website again…

    Posted by Hans Looman | September 18, 2012, 3:13 pm

  3. http://www.thedrum.com/news/2011/04/14/clock-creates-tasty-qr-code-chocolate-festival

    Posted by Aneesa Patel | September 19, 2012, 10:59 am

  4. I think this is really creative - but it does need to follow through to the correct URL. M

    Posted by Matthew Simmons | Snap Marketing | December 22, 2012, 7:13 pm

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