Chevrolet at SXSW with QR Codes

Chevrolet will use QR Codes at SXSW to introduce attendees to the key features of the Camaro, Volt, and Cruze. They are making a fleet of vehicles available for the conference and QR Codes on the hood will resolve to a microsite to learn more about that particular model. Although the one in the press handout (image below) does not do that and decodes as SMSTO:2142081845:Hi There. I’m Chrissie.

QR Code on the hood of a Chevrolet

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