CBC QR Code Mobile Contest

CBC has a new series called The Border about a fictional law enforcement agency known as Immigration and Customs Security (ICS) which have been set up to monitor the Canada–United States border. To publicize the show they are running a mobile contest for five $1000 prizes. The contest involves collecting QR codes available from the show’s advertising posters. The competition was obviously dreamed up by a marketing executive who is unaware of the KISS principle.

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