The first ever NFC enabled magazine advertisement appears in the April issue of Wired in the form of a custom insert. Users with NFC enabled phones can place their device on the ad which will launch a mobile website where they can test drive the “Enform with Safety Connect” in-car navigation and information service available […]
Orange UK Enterprising Business Blog have published an infographic showing how they thing NFC will be used in the near future (image below). It shows “6 ways that NFC will change our world” but there must be many more surely?
UK property agent Strutt & Parker with 49 offices and 800+ staff will be the first in the world to use both QR Codes and NFC tags on ‘For Sale’ signs. They will be using Kremer Signs ‘Smartboard’ product (video below) to direct users to the appropriate listing on the agents new mobile website. The […]
The first ever book to come with an NFC chip will be The Impulse Economy: Understanding Mobile Shoppers and What Makes Them Buy by Gary Schwartz (image below). The publishers Atria Books (Simon & Schuster) refer to it as “The first-ever smart book” which will come as a surprise to anyone who has seen a […]
Over four thousand interactions were recorded in July for Pearl Media’s interactive crime scene in New York (video below). The 3d store front was designed to promote TNT’s Rizzoli & Isles second season using a QR Code and Blue Bite’s NFC mTAG to provide the consumer with access to a multi-page Police Report (images below). […]
One of my favorite sayings in the first half of the year was “Articles comparing NFC with QR Codes are mostly written by people who have no experience of either technology”. There are of course notable exceptions such as Terence Eden’s “The Problem With RFID” which is well worth reading, as is the discussion which […]
Hicel a Korean manufacturer of components for plasma display panels (PDPs) and liquid crystal displays (LCDs) has produced the worlds first mass produced NFC Business card (image below). The business card shown in their press release also has a QR Code and Hicel say they are looking at similar NFC applications for brochures, luxury labels […]
The new X-Men movie “X-Men First Class” will be advertised around London, UK using Near Field Communication (NFC) to take mobile users to a trailer or Facebook page via their NFC enabled phones. Proxima are providing the the technology and as far as I know this is the first time that NFC has been used […]
I have posted on the potential of Augmented Reality (AR) as an eventual replacement for QR Codes previously, now it seems that Sony have taken us a step closer. Sony’s ‘SmartAR’ is an anchorless (no marker) AR technology that can recognize everyday objects including photographs and posters and display AR information without having to keep […]
Reach Media Group’s network of 75,000 digital-out-of-home screens are to become interactive with NFC and QR Codes provided by proximity marketing provider Blue Bite (video below). The new platform named mTag is a placard placed at or near the point of sale with a “Tap or Scan” call-to-action. The same content will be provided to […]