Ralph Lauren first used QR Codes over 6 years ago, as we reported at the time. Amazingly that particular QR Code still works - try it and see!
This month, to mark the designer’s launch of Polo for women, QR Codes are being used again. Harrods, London’s upmarket department store, has given over its window displays […]
Phoenix Marketing International’s Credit Card Monitor survey has some interesting data on the current consumer interest (or lack of it) in mobile wallets. Phoenix surveyed 3,013 credit card owners as part of its ongoing research study with a special section of the questionnaire addressing cardholder attitudes, usage, interest and preferences regarding mobile wallet apps for […]
Disney Infinity is Disney’s multimedia project incorporating multiple IPs and platforms that includes NFC enabled figures as toy play-sets. Now they are using 5,000 NFC enabled posters from Insert (Display Field Marketing) located in Paris, Grenoble, Marseille and Lyon to drive consumers to the nearest Disney store. Tapping the NFC tag with an NFC enabled […]
The largest telecommunication service provider in Taiwan and one of the largest in Asia in terms of revenue has launched a QR Code mobile e-payment service.
Chunghwa Telecom in cooperation with eight local credit card issuing banks and a number of retail stores and service providers hopes to reach one million users of the e-payment […]
The world’s first NFC tagged book was a limited edition and only had tags on the cover. The second, Catch the Sun: Ballooning Across the Globe has a total of eight NFC tags, two of which are programmable by the purchaser (video below). QR Codes are printed on the back of the book for those […]
Back in May Samsung Electronics and Visa announced that a Samsung Galaxy S III, enabled with Visa’s mobile payment application, will be given to athletes and trialists during the London 2012 Olympic Games. The use of the smartphone’s Near Field Communication (NFC) capability together with Visa payWave enables the athletes to simply hold the phone […]
Samsung now has an answer for owners of the new Galaxy SIII when they ask “What can I do with the NFC tag reader”. The answer is buy five TecTile™ programmable NFC sticker tags for $14.99, download and launch the TecTile app, choose the action you require and hold the phone over a TecTile™ to […]
The first ever NFC enabled magazine advertisement appears in the April issue of Wired in the form of a custom insert. Users with NFC enabled phones can place their device on the ad which will launch a mobile website where they can test drive the “Enform with Safety Connect” in-car navigation and information service available […]
Orange UK Enterprising Business Blog have published an infographic showing how they thing NFC will be used in the near future (image below). It shows “6 ways that NFC will change our world” but there must be many more surely?
UK property agent Strutt & Parker with 49 offices and 800+ staff will be the first in the world to use both QR Codes and NFC tags on ‘For Sale’ signs. They will be using Kremer Signs ‘Smartboard’ product (video below) to direct users to the appropriate listing on the agents new mobile website. The […]