The world’s first NFC tagged book was a limited edition and only had tags on the cover. The second, Catch the Sun: Ballooning Across the Globe has a total of eight NFC tags, two of which are programmable by the purchaser (video below). QR Codes are printed on the back of the book for those […]
Back in May Samsung Electronics and Visa announced that a Samsung Galaxy S III, enabled with Visa’s mobile payment application, will be given to athletes and trialists during the London 2012 Olympic Games. The use of the smartphone’s Near Field Communication (NFC) capability together with Visa payWave enables the athletes to simply hold the phone […]
Samsung now has an answer for owners of the new Galaxy SIII when they ask “What can I do with the NFC tag reader”. The answer is buy five TecTile™ programmable NFC sticker tags for $14.99, download and launch the TecTile app, choose the action you require and hold the phone over a TecTile™ to […]
The first ever NFC enabled magazine advertisement appears in the April issue of Wired in the form of a custom insert. Users with NFC enabled phones can place their device on the ad which will launch a mobile website where they can test drive the “Enform with Safety Connect” in-car navigation and information service available […]
Orange UK Enterprising Business Blog have published an infographic showing how they thing NFC will be used in the near future (image below). It shows “6 ways that NFC will change our world” but there must be many more surely?
UK property agent Strutt & Parker with 49 offices and 800+ staff will be the first in the world to use both QR Codes and NFC tags on ‘For Sale’ signs. They will be using Kremer Signs ‘Smartboard’ product (video below) to direct users to the appropriate listing on the agents new mobile website. The […]
The first ever book to come with an NFC chip will be The Impulse Economy: Understanding Mobile Shoppers and What Makes Them Buy by Gary Schwartz (image below). The publishers Atria Books (Simon & Schuster) refer to it as “The first-ever smart book” which will come as a surprise to anyone who has seen a […]
Over four thousand interactions were recorded in July for Pearl Media’s interactive crime scene in New York (video below). The 3d store front was designed to promote TNT’s Rizzoli & Isles second season using a QR Code and Blue Bite’s NFC mTAG to provide the consumer with access to a multi-page Police Report (images below). […]
One of my favorite sayings in the first half of the year was “Articles comparing NFC with QR Codes are mostly written by people who have no experience of either technology”. There are of course notable exceptions such as Terence Eden’s “The Problem With RFID” which is well worth reading, as is the discussion which […]
Hicel a Korean manufacturer of components for plasma display panels (PDPs) and liquid crystal displays (LCDs) has produced the worlds first mass produced NFC Business card (image below). The business card shown in their press release also has a QR Code and Hicel say they are looking at similar NFC applications for brochures, luxury labels […]