In Japan McDonald’s now has QR codes on its packaging to let customers access nutrition and allergy information from its website. All the MacDonald’s products have their own individual pages and you can see a translated page of all the QR codes here (may take a while to load).
This is a TV ad alerting the public as to how to use them.
There is a new store in the Etienne Marcel district in Paris, France called Denim Code (link removed – no longer exists) and they are selling designer clothes with QR codes embroidered or printed on the clothing. This press release photo shoes the QR code embroidered on a pair of jeans but it is not clear what the message will be or if the purchaser has a choice. Parisian males have probably never needed an excuse to take a picture of a ladies bottom but now they will have one anyway!