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The SUN Discovers QR Codes

By Roger ⋅ December 5, 2007 ⋅ One comment

The UK’s largest circulation daily newspaper The Sun has discovered QR codes.
In todays issue they have a picture of a model in a bikini holding a large QR code. The accompanying article explains “It looks like the grid for the most difficult puzzle ever devised – but this is the future of mobile phone […]

BNP Data Matrix

By Roger ⋅ October 18, 2007 ⋅ Post a comment

BNP Paribas Immobilier is redeveloping an old industrial site, Les Grands Moulins de Pantin in Northeast Paris. Scheduled for completion in September 2009 BNP have mounted on the facade of the building what must be the largest Data Matrix code ever seen . Equivalent in area to one and a half tennis courts when […]

IATA settles on Aztec, Datamatrix and QR

By Roger ⋅ October 11, 2007 ⋅ Post a comment

The International Air Transport Association (IATA) has announced a global standard for mobile phone check-in using 2d bar codes. The IATA standard will use the existing codes Aztec, Datamatrix and QR.
Mobile phone check-in enables airlines to send 2d bar codes directly to a passenger’s mobile phone, personal digital assistant or smart phone. Passengers simply […]

South Africa’s First QR Code

By Roger ⋅ October 11, 2007 ⋅ Post a comment

The Sunday Times and The Times of South Africa have been testing QR codes in a joint promotion with Nashua Mobile.
They are inviting readers to take a picture of the front page QR code with the camera on their mobile phones and gain automatic access to a website where they can win a Motorola Z8. […]

MacDonald’s QR Codes

By Roger ⋅ October 6, 2007 ⋅ Post a comment

In Japan McDonald’s now has QR codes on its packaging to let customers access nutrition and allergy information from its website. All the MacDonald’s products have their own individual pages and you can see a translated page of all the QR codes here.
This is a TV ad alerting the public as to how to […]

Denim Code

By Roger ⋅ October 3, 2007 ⋅ Post a comment

There is a new store in the Etienne Marcel district in Paris, France called Denim Code and they are selling designer clothes with QR codes embroidered or printed on the clothing. This press release photo shoes the QR code embroidered on a pair of jeans but it is not clear what the message will be […]

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