A 16 foot square QR code sticker has appeared on the Vineyard Boulevard exit sign on the H-1 freeway in Honolulu (image below). Apparently Hawaii Department of Transportation officials are upset at what they say is another act of vandalism linked to local clothing and video company UDOWN. According to a local newspaper a DOT […]
Hardly a day passes by without me hearing about a new QR Code management system and to be honest most of them are pretty standard. Occasionally one catches my eye such as the new Eenox Qube which uses HTML5 geolocation technology independently of the QR Code scanner to map scanning events. Using proprietary algorithms to […]
I don’t believe this QR Code application actually worked 100%. However even though the execution was poor there is the essence of an idea here that may be worth marketers exploring. Turquoise Cottage a club in Delhi, India used QR Codes as admittance stamps which resolved to various destinations depending on the time of day […]
UPDATE: Google have concluded their experiment in smartphone login and visitors to the ’sesame’ page now see the following message…
Do you sometimes worry that your Google account may be compromised when you log in via a public terminal, a client’s network or an unfamiliar PC? After all there is a plethora of keylogging software available […]
PRINT2D has launched 2DCertified today, a new certification program offering training for using QR Codes and other 2D barcode formats in printed collateral, signage, advertising, apparel, and point-of-sale materials. 2DCertified will be conducted live and via Webinar and participants will receive a manual of standards for correct reproduction of QR Codes and other 2D […]
Scandinavian Airlines created this “2 for 1 offer it takes 2 to see” QR Code campaign after research showed that couples tend to book their trips when they are physically next to each other. 100,000 emails were sent containing two QR Codes resolving to different videos, one left and one right of a split screen […]
The brand new 2013 Mercedes-Benz A-Class will debut at March’s Geneva motor show after extensive road testing in a QR Code livery (image below). No doubt inspired buy the success of the Mercedes-Benz QR Code race in Singapore the livery is part of a competition to win a trip for two to the world premiere […]
Eleven months ago the front page of USA Today declared that the paper would be using Microsoft Tags to provide readers with access to daily photo galleries, the latest financial news, sports scores, video and other digital features. Today AT&T have announced that “AT&T Mobile Barcodes” are now featured in USA Today in every section. […]
San Diago based Web security gateway software company Websense is reporting that spammers are targeting mobile technology with QR Codes. A typical pharmaceutical spam email messages has been found with a legitimate shortened link that leads to a webpage with a QR Code. The QR Code resolves to the spam URL. The intended sequence […]
Heineken introduced its new brand message ‘Open Your World’ at this year’s Heineken Open’er Music Festival in Gdynia, Poland. Agency Leo Burnett created the Heineken U-Code, a QR Code sticker that carried the users personal message and anyone attending the festival could make one in the specially constructed Heineken digital tent. It transpired that creating […]