Brides Magazine has relaunched with a new look and feel including a custom icon “We Love It” encoded with an imperceptible Digimarc digital watermark. There are more than 30 of these icons in the May 2012 issue and when scanned take the user to different sponsor’s mobile content where they can register to win prizes, […]
Last year the Royal Dutch Mint produced a limited edition of QR Coded coins but we will have to wait a little longer to see QR Codes on banknotes in circulation.
The world’s oldest central bank, Sveriges Riksbank the central bank of Sweden has announced the results of a competition to design Sweden’s new banknotes. […]
Americanino, a Chilean fashion brand created a pop-up QR Code event which ‘hypnotized’ young consumers and tried to get them to strip off in public (video below). The QR Code was a text message telling them to call a phone number: (In Spanish) “Cuando vives el estado hipnótico de Americanino, los cambios no se hacen […]
I hesitate to write about this QR Code application because it has more holes in it than a tea bag. If you are one of those that hit the alarm clock and then fall back to sleep how about an alarm that can only be silenced by scanning a UPC or QR Code? An Android […]
Some train passenger cars in Catalonia, Spain are now displaying QR Codes that can be used to download the first chapter of a wide range of books (TV News video in Spanish below). Publishers Random House have teamed up with Catalan Government Railways as part of the Spanish Department of Culture’s National Reading Plan. The […]
In a recent Accenture survey 1,000 U.S. consumers were shown images of various social media symbols including QR Codes and asked a series of questions about their familiarity and use of them while watching television. 33% of those surveyed said they had actually interacted with the symbols while watching TV by “liking” the TV program […]
Fred Bosch an interactive creative at Leo Burnett Iberia has put his QR Code tattoo on eBay. The bidding is currently 300,100 Euros (390,000 USD) and ends on 26, April 2012. The auction winner will have Fred’s arm for a month to advertise or display any content they want (video below).
Ladbrokes, the largest retail bookmaker in the world, has announced the results of a recent UK QR Code and SMS customer acquisition campaign to promote its mobile betting service. Printed QR Codes were placed in advertisements (image below) with a range of media giving consumers the option to respond via QR Code or SMS. QR […]
200+ Harvey Norman retail stores in Australia are waking up to a QR Code campaign courtesy of anti-logging organization ‘The Last Stand‘. Supporters claim that Harvey Norman stores stock furniture sourced from Australia’s few remaining native forests. The campaign involves activists entering a store and attaching QR Coded product labels to offending items (images below). […]
As part of their Q1 2012 Consumer Benchmark Survey, customer experience (CX) research and consulting firm, Temkin Group asked 10,000 U.S. consumers about their QR Code usage. Results show that 24% of consumers are using QR Codes but the usage is heavily weighted towards younger consumers (chart below). Approximately one-third of consumers younger than 40 […]