Lion Nathan USA (owned by Lion Nathan, Australasia’s largest food and beverage company) will be using QR Code bottle neck tags on six of their wine imports. Each wine will have a unique QR Code which resolves to a mobile site (example) with tasting notes, reviews, a video tour of the winery and the opportunity […]
The chart below is taken from Google Insights for Search and shows the number of searches that have been done in the United States for ‘QR Code’, relative to the total number of searches done on Google, from 2004 to August 2010. The data is normalised and presented on a scale from 0-100.
The U.S. Department of Transportation (DOT) and the U.S. Environmental Protection Agency (EPA) are proposing QR Coded fuel economy labels on the window of every new vehicle in dealer showrooms by 2012. The proposal is currently undergoing a sixty day public consultation period on label design options and related issues and you can participate here. […]
A series of QR Code ads (image below) in the WSJ, Time and Smart Money record a historic presidential campaign of fifty years ago. At that time John F. Kennedy was on the campaign trail which ended when he was sworn in as the 35th President at noon on January 20, 1961. A JFK Library […]
The Port Townsend, New Hampshire and the Edmonds International film festivals are using QR Codes in newspaper ads, posters (image below), passes, program guides (image below), tickets and T-shirts. The QR codes link to scheduling information, trailers, blog posts and the option to purchase merchandise. I have not seen such a comprehensive use of QR […]
Leo Burnett won a Gold Medal at this years Cannes Advertising Festival for its ‘Hidden Sounds’ QR Code campaign promoting 14 indie bands (the hidden sounds) for Zoo Records, an alternative music store in Hong Kong. The QR Codes were assembled into the shapes of animals that live hidden in the city and posted all […]
The MMD Research Institute has published the results of a survey of 754 Japanese housewives (their word not mine!) that included a question about QR Code usage. 90% of the women had scanned a QR Code with 71% having done so from a magazine.
Stuart Memo has created an excellent QR code Chrome browser extension that will display a QR code containing the URL of the page you’re currently on. Also it will display a QR code containing a selected piece of text in the browser and if the text contains a phone number or email address the generator […]
There maybe a hint of an interesting future marketing ploy here, designer QR Code plus a potentially viral video of someone constructing the code from (familiar) objects. The world’s fourth largest automaker Hyundai is using QR Codes to advertise its new Elantra model (named the Avante in South Korea). Bus stop posters show a […]
Twitterer f8sd8s has created 64 Twitter accounts each with a different avatar comprised of a piece of QR Code. When the 64 icons are arranged correctly the complete QR Code can be resolved. I haven’t tried the puzzle but f8sd8 says the QR Code resolves to this YouTube Channel.