I received the following Press Release this morning:
FOR IMMEDIATE RELEASE
Title: QR WORLD EXPO ANNOUNCED
Subtitle: The World’s First QR Code Exhibition Taking Place in London
Date: Wednesday 15th May 2012
With brands, businesses and organisations around the world now embracing QR Codes®, QR Pay Ltd are pleased to announce “QR World Expo” the first ever QR Code focused […]
The latest ScanLife Trend Report contains some interesting analysis of barcode scanning data pulled from the ScanLife Reporting Platform during Q1 2012. While it includes 1d codes (24%) as well as 2d codes (76%) the demographic data shows scanners are more likely to be Male (68%) Aged 25-34 (35%) and use an Android device (48%) […]
The International Network of Street Papers (INSP), an umbrella organization for 122 street papers on six continents, is to trial street vendors offering their customers two options, print and digital. The digital version will be sold on a card with a unique QR Code (image below) and cost the same as the printed version. Scanning […]
Following on from Nellymoser’s 2011 analysis of ‘mobile action codes’ (all 2D barcodes, QR Codes, Microsoft Tags and Watermarks) Q1 2012 results have been published. The overall number of magazine ad pages containing a QR code or other type of action code was up 288% over Q1 2011, from 352 in Q1 2011 to 1365 […]
Smartphone owners who use their mobile phones while shopping are more likely to scan a QR Code in some types of store than others. According to a recent Nielsen survey while 76% have scanned a QR Code for product details in an electronic store only 5% have done so in a furniture store (chart below). […]
Briggs & Stratton Corporation, the world’s largest producer of gasoline engines for outdoor power equipment (mowers, portable generators, pressure washers etc.) is to put a QR Code on every engine. The QR Code resolves to a mobile site where users can find an operator’s manual for the device, an illustrated parts list and a GPS […]
This is very clever. E-mart the largest retailer in South Korea increased sales 25% during lunchtime using a shadow QR Code. The QR Code was only scannable between 12pm and 1pm when the sun was in a position to cast the correct shape shadow. The QR Code resolved to a ‘Sunny Sale’ mobile homepage with […]
I bring you this QR Code marketing news without comment! Having previously placed QR Codes on the bikini bottoms of Britain’s female beach volleyball champions, the world’s largest Internet betting exchange Betfair has now put a QR Code on Irish boxer Eamonn O’Kane’s crotch. Betfair call it marketing with balls and O’Kane will wear the […]
Toshiba Tec have developed an Object Recognition Scanner to replace the conventional barcode scanner at supermarket checkouts. The scanner utilizes pattern recognition and detects the difference between merchandise and anything in the background enabling it to operate at high speeds. Particularly useful for fruits and vegetables which do not normally have individual barcodes. The video […]
The National Newspapers of Ireland March 2012 ‘Press Ad of the Month’ was a QR Code made entirely from food (image below). The ad for Brancott Estate Australian wine was created by Dublin agency Boys and Girls and the QR Code resolved via a tinyurl to a competition page (using a mobile device). This is […]