Ralph Lauren first used QR Codes over 6 years ago, as we reported at the time. Amazingly that particular QR Code still works - try it and see!
This month, to mark the designer’s launch of Polo for women, QR Codes are being used again. Harrods, London’s upmarket department store, has given over its window displays […]
Denso have announced a new kind of QR Code called ‘Frame QR’. The new code has a blank ‘canvas area’ in the center of the code where images, illustrations, holograms etc., can be placed without affecting scanning and decoding. Frame QR is not compatible with normal QR Codes and requires different software to generate and […]
Verizon’s 2014 Data Breach Investigations Report claimed that “The writing’s on the wall for single-factor, password-based authentication on anything internet facing”. It’s true, with two out of three data breaches attributed to lost or stolen user names and passwords, multi-factor authentication is fast becoming the norm. Of course multi-factor authentication does not prevent the theft […]
Some of the most famous public statues in London have been given NFC tags and QR Codes to enable them to speak. Well known writers were commissioned to put words into the statues’ mouths and leading actors and actresses recorded the monologues. The project started this week and will run for a year. Illustrated below […]
Toyota Motor Corporation spin-off DENSO Corporation celebrated the 20th birthday of the QR Code on Thursday. It is not clear why August 7 was chosen as the official birthday date but it is the birthday of Masahiro Hara, the inventor of the QR Code. The filing date for the first QR Code patent (Japanese Patent […]
Cause marketing and QR Codes have been brought together brilliantly by IKEA Singapore who recently demonstrated their willingness to help shelter dogs find new homes.
IKEA and other leading home furnishing stores have combined to create a collective project called ‘Home for Hope’. By partnering with a group of local pet adoption organizations cardboard […]
Masahiro Hara, the inventor of the QR Code has been nominated for the 2014 European Patent Office (EPO) award in the Non-European countries category (video below).
As well as receiving around 150,000 patent applications every year the EPO holds an annual European Inventor Award competition. Anyone can nominate an inventor but the winners are chosen by […]
This idea is extremely ingenious but I have my doubts that it ever worked as well as is claimed. Ogilvy & Mather Group spray painted Hong Kong streets with QR Code advertising that only shows up when the pavement is wet (video below). Using water repellent spray meant that when it rained commuters could see […]
Successive CEOs and senior management have transformed Neomedia into a bankrupt pile of garbage and exploited hapless shareholders in the process. Over the last few years with no viable business plan Neomedia has adopted the role of patent troll in the QR Code space and recently, as a last throw of the dice, is embarking […]
QR Codes formed from contrasting color umbrellas, held aloft by people, seems to be a popular activity in East Asia. See for example previous QR Codes in Taiwan and the ex-world record “human” QR Code in Shenzhen, China. On April 28 Coca-Cola in Zhengzhou City, China set a new world record “human” QR Code of […]