QR Codes are used for this Toyota print campaign in Peru which is designed to make drivers aware of the dangers of using their smartphones while driving. Images of obstacles in the middle of the road with QR Codes which when scanned enable the download of an augmented reality (AR) app ‘QR Road App’. Using […]
More and more outdoor advertising and tourist information is being made available by both QR Codes and NFC. Jeju Island is South Korea’s largest island and is a World Heritage Site with a thriving tourist industry. The tourist board there have recently installed information signs (image below) that use both NFC and QR Codes. Tourists […]
QR Code posters have been used to advertise a film festival before, even as far back as 2010. They were also used in 2011 to enable a virtual film festival to take place anywhere in the world but Brooklyn Film Festival 2013 have come up with a new concept - ‘FilmCodes’ (video below). Compressed frames […]
A QR Code is helping to identify future high flying university students in Israel. The best universities require a very high score in the nationally administered Psychometric Entrance Test (PET). Israel’s largest education company Kidum have developed a special course for students hoping to achieve the highest scores when taking the PET. In order […]
Gebr Heinemann have 230 travel and duty free shops at 54 international airports in 22 countries and have chosen Frankfurt Airport for their first QR Code shopping wall (images below). The 6 month trial displays 60 different fragrances, cosmetics, spirits and confectionery products. Each product has a QR Code which travellers can scan to get […]
QR Codes on bananas are not new but from now on every banana from Ecuador will have a QR Code sticker. The Ministry of Tourism of Ecuador does not have a large marketing budget so it is using the 24 million tons of bananas that the country exports every year to promote tourism (video below). […]
The latest Scanbuy Trend Report reveals continued rapid growth of QR Code and UPC Code scans by mobile users. March 2013 was the highest month in the reports history surpassing 6.7 miliion scans. Interestingly 57% of scans came from the Android OS compared to 41% on Apple iOS devices. Also the United States ranks highest […]
A recent survey from Euromonitor International of the smartphone activities of 6,200 consumers in 15 countries shows hat the use of QR Codes while shopping is still relatively uncommon. Over 40% of respondents in developed countries have never scanned a QR Code for product information. China has the largest group of shoppers scanning QR Codes […]
E-mart the largest retailer in South Korea and originator of the ingenious shadow QR Code campaign are now using QR Codes to combat fake designer goods. Together with the South Korean Trade Related IPR Protection Association (TIPA) and the Korean Customs Service, QR Code labels are attached to genuine branded articles and displayed in the […]
The Samsung Galaxy S4 comes with an optical reader app that can be used to scan or extract text or data from images, documents, business cards, and QR Codes. Simply tap ‘Optical Reader’ on the Applications screen and aim the pointer at an image, document, or QR Code. If scanning text you can translate and […]