Cause marketing and QR Codes have been brought together brilliantly by IKEA Singapore who recently demonstrated their willingness to help shelter dogs find new homes.
IKEA and other leading home furnishing stores have combined to create a collective project called ‘Home for Hope’. By partnering with a group of local pet adoption organizations cardboard […]
Masahiro Hara, the inventor of the QR Code has been nominated for the 2014 European Patent Office (EPO) award in the Non-European countries category (video below).
As well as receiving around 150,000 patent applications every year the EPO holds an annual European Inventor Award competition. Anyone can nominate an inventor but the winners are chosen by […]
This idea is extremely ingenious but I have my doubts that it ever worked as well as is claimed. Ogilvy & Mather Group spray painted Hong Kong streets with QR Code advertising that only shows up when the pavement is wet (video below). Using water repellent spray meant that when it rained commuters could see […]
Successive CEOs and senior management have transformed Neomedia into a bankrupt pile of garbage and exploited hapless shareholders in the process. Over the last few years with no viable business plan Neomedia has adopted the role of patent troll in the QR Code space and recently, as a last throw of the dice, is embarking […]
QR Codes formed from contrasting color umbrellas, held aloft by people, seems to be a popular activity in East Asia. See for example previous QR Codes in Taiwan and the ex-world record “human” QR Code in Shenzhen, China. On April 28 Coca-Cola in Zhengzhou City, China set a new world record “human” QR Code of […]
Yesterday’s Vecernji List, Croatia’s national newspaper, had an interesting QR Code on the front page (image below). Scanning the code can win readers cash prizes between 10,000 and 50,000 Kuna ($1,800 - $9,000) entirely at random. The promotion which lasts for a week is designed to raise the newspaper’s profile and to increase last years […]
The UK’s Royal Mint announcement yesterday that there is to be a new pound coin gives me the opportunity to resurrect an idea I had 3 years ago. As always the reigning British monarch’s head will be on one side of the coin but the Royal Mint is to run a public competition to choose […]
The People’s Bank of China (PBOC) issued a notice on Friday that halted virtual credit card products as well as payment operations using QR Codes. The bank cited safety risks but it is more likely to be the central bank’s concern that it was loosing control of consumer credit services to Internet companies. The ban […]
The Roppongi district of Tokyo, Japan is an area of foreign embassies, night clubs, trendy stores and now a restaurant called QRBAR. Customers enter, find a place to sit and using the ZNAP app scan the QR Code on the table top. A bar list appears on their mobile and the drinks they select will […]
Earlier this year, after 18 months of cogitation at the taxpayers expense, the UK government Department for Business, Innovation and Skills produced a “Feasibility study on the use of QR codes in the energy sector” (PDF). Unsurprisingly they concluded that “…adding QR codes to energy bills or statements is relatively low cost and technically highly […]