Ocado the British Internet retailer specializing in groceries has created a pop-up barcode shopping wall in the windows of an empty store in central London (image below). Instead of using a QR Code they are using the standard linear EAN-13 product code. If you scan the barcode from within the Ocado app the item can […]
Three months ago in a post ‘Some QR Codes Are Not Meant To Be Successfully Scanned’ we saw Betfair, the world’s largest Internet betting exchange, placing QR Codes on the bottoms of Britain’s female beach volleyball champions. Now in a similar publicity coup this time Betfair have got Wayne Rooney’s hair stylist to shave QR […]
The number and grouping of items on a QR Coded mobile shopping wall is the most important consideration in their design and Sears and Kmart seem to have got it just right. Their new walls (image below) will be located in high-traffic areas and will feature top toys from Sears and Kmart with a QR […]
QR code gift tags (image below) called Santa Tags by J. C. Penney will be available free from customer service at any of their 1,100 stores this holiday season. The QR code gift tags allow gift givers to scan a QR code, record a personal voice message and affix the tag to their gift. When […]
Two of the world’s largest auto manufacturers announced the use in the U.S. of 2D barcodes, within 48 hours of each other this week.
Toyota is adopting SnapTag technology but calling it the ToyoTag (image below). Consumers with any camera phone can send a picture of the ToyoTag to a designated short code to obtain […]
BlackBerry have been running a rather sweet TV ad in India in which a young girl surreptitiously shows a young boy her QR Coded bracelet so that he can add her to his BlackBerry Messenger service (video below). The ad agency is hoping that no one will notice that the code on her bracelet […]
This QR Code campaign from Oregon winemaker R.Stuart & Co has some nice features. Bottles of their Big Fire 2010 vintage range have a QR Code label with the tag line ‘Show, Tell - Win!’ (image below). The QR Code resolves to a spoof video (below) of the opening scene from the movie Chariots […]
Selfridges is displaying Hussein Chalayan’s Urban Mobility collection as a QR Coded artwork. Triangular steel rods of different heights displaying QR Codes, cities, districts and coordinates play on the travel reference. The QR Codes I have scanned are bit.ly URLs that resolve to a Google Map location. The installation is a unique blend of retail […]
QRmonkey and Indigitous have launched a QR Code vertical for retailers called ExtraTags. The idea is to transform ordinary hangtags into dynamic mobile advertisements with QR Codes and an online tool that creates mobile web pages. The basic version of ExtraTags includes a content management dashboard, template library manager, branded mobile web page generator, […]
Warbasse Design have published their latest marketing piece “Warbasse Design 2010 Designer QR Codes - A Year in Review”. It gives a glimpse into the methodology behind their designer QR Codes and as well as examples there is much useful information. I have reproduced it here (with permission) in the form of clickable thumbnails which […]