For this week only Kidrobot’s New York City store shoppers, newsletter subscribers, community members and Twitter feed followers will receive daily clues that lead to Kidrobot QR Coded promotional displays placed in a secret location around the city. Successful decoders can collect daily Dunny (a collectible vinyl toy) images and become eligible for prizes. We […]
Vanilla Beans, a Japanese pop idol duo, are promoting their upcoming CD single “Love & Hate” with QR Codes in a diorama at Tower Records in Shibuya, Tokyo (one of the biggest music retail outlets in the world). During the week mannequins hold large QR codes that resolve to a mobile download site and at […]
One of the UK’s leading retailers, Marks and Spencer, has started to use Datamatrix 2d Codes. There own brand of 300ml bottles of freshly squeezed juice now has a Datamatrix Code which leads to their ‘Food to Go’ mobile site. Customers are rewarded with some not very exciting information about the products, a daily offer […]
Suntory Japan has embraced carbon offset and is producing a limited edition of 25,000 cases of their Barley Gold beer with a QR Code imprinted on the cans to combat CO2 emissions. The QR Code resolves to a mobile site where visitors can offset 100g of CO2 once per day. In addition visitors with a […]
We have posted on SET’s Japan pioneering work in branded QR Coding before. On this occasion they have hand drawn a QR Code for fashion designer Marc Jacobs to generate traffic to the new Marc by Marc Jacobs mobile website. The website will be launched on the 1st July but SET say it will […]
Lukas Lindemann Rosinski have won an award at the 2009 Cannes Lions International Advertising Festival with their interactive direct campaign for Germany’s biggest online toy store (explanatory video below). Large QR Codes made from Lego bricks were put on display with the codes resolving to the toy store’s Lego brick boxes and order pages.
Notice […]
Brazilian bookstore Editoras Online has been decorating São Paulo with 4,000 stickers bearing 200 different QR Codes promoting their new ‘living book’ (explanatory video below). The book contains a series of QR codes which are updated every week by randomly selected love or hate messages from the followers of the campaign’s Twitter profile.
Cofounder of Quik Communications, Michael Bhaskar emailed to say keep an eye open for these flyers (pictures bellow) in shops around the South Bank, Shoreditch and Soho, London. Michael says “The idea is not so much to promote our website as generate interest in QR codes by using them in a witty way”.
The Tourism Association of the historic coastal town of Hagi, Japan have produced a deck of playing cards as an aid for tourists in planning their tour. Each card has an image of a local historical site, product, historical figure or event and a QR Code that resolves to more information on the relevant card’s […]
Japanese Interactive advertising agency RaNa extractive inc have released a video (below) of last years promotional campaign for the film Jumper. A QR Code is made to ‘jump’ from one mobile to another leaving behind a discount coupon.