Spore, Electronic Arts latest online video game is about to get a European marketing push using QR Codes. Posters (see photo below) with a QR Code mosaic composed of characters from SPORE will initially be distributed around Germany closely followed by other European countries. The QR Code resolves to a mobile site where users can register to receive an email coupon code for a 5 euro discount on SPORE from the EA Store.
QR Codes on posters were placed throughout downtown Toronto. The codes sent people to a mobile site where they could win Vespa mobile wallpapers, Vespa video ring tones, Free Vespa T-shirts, 40% off clothing at local Vespa Dealers, even win a brand new Vespa LX150, instantly.
Michael Gramlow, Creative Director, said “The Vespa campaign was intended to create ‘buzz’ for the brand by utilizing a very new technology that would appeal to the youth demographic. Our expectation was that a core group of tech-savvy people would spread the word about the campaign and the technology needed to participate”.
When asked about future campaigns he said “Although we’ve discussed doing other QR Code-based campaigns for some of our other clients, the largest hurdle in our market remains carrier adoption. Without one of the major carriers supporting QR Codes (ideally by pre-installing a reader on compatible handsets) the likelihood of wide scale adoption is slim. So while it may appeal to a certain demographic (probably more youth-oriented and tech savvy) we’re far away from being able to run a mass/mainstream campaign”.
You can see the full details on the campaign here.
This QR Code with an embedded Adidas logo points to a flash site where users can upload their mug shots to ‘endorse’ Adidas. My dog Max likes Adidas trainers so I got him to do the endorsement…
Super Sweets in Shibuya-ku, Tokyo are offering a limited edition of 200 boxes of Valentine’s Day chocolate with a QR code printed on the box. The recipient scans the QR code and their mobile is directed to a list of thank you messages. They can then select the most suitable to be sent to their benefactor’s mobile.