2d code » Marketing

QR Code Plus Viral Video Idea

Roger — Sun, 22 Aug 2010 16:26:47 +0000

There maybe a hint of an interesting future marketing ploy here, designer QR Code plus a potentially viral video of someone constructing the code from (familiar) objects. The world’s fourth largest automaker Hyundai is using QR Codes to advertise its new Elantra model (named the Avante in South Korea). Bus stop posters show a car leaping out of the QR code (image below) with the code resolving to a mobile website and details about the car. Simultaneously the video below has appeared on YouTube showing the same QR Code being assembled out of wooden blocks. I am not sure if the video has the approval of Hyundai or not and I suspect that the “assembly” is actually a “disassembly” rolled backwards. Lots of room for improvement but food for thought…

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Fresh Produce Labeling in Japan

Roger — Fri, 29 Jan 2010 10:37:17 +0000

This box of Kumquats (image below) is a nice example from Japan of fresh produce labeling with QR Codes. The QR Code resolves to a mobile site where the consumer can learn everything about the farm, the way the fruit was grown and even see a photo of the farmer and his wife. The mobile site pages shown below have been translated into English via Google.

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Export to Japan with QR Codes

Roger — Wed, 30 Dec 2009 13:24:11 +0000

The video below shows how Meat and Livestock Australia (MLA) are using QR Codes to increase Australia’s meat exports to Japan. The video also shows how Tasmanian company Field Fresh is using QR Codes to link Japanese consumers with its farmers. Are US and European farmers exporting to Japan doing this yet and if not why not?

[See post to watch Flash video]

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QR Code Win a Ski Trip Campaign

Roger — Mon, 23 Nov 2009 19:41:55 +0000

A national QR code campaign for eyewear and apparel brand Oakley, with a grand prize of a week in a boutique Alp hotel in Chamonix plus full Oakley kit, has been launched by creative studio four23. The QR Codes have been hidden within ‘digital snowstorm’ displays in the windows of Oakley’s stores and key city locations across the UK. The QR Code resolves to a mobile site where visitors can enter the draw and are given a reference that they can use to claim an Oakley gift in store.

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QR Code on Beer Mats (Coasters)

Roger — Tue, 10 Nov 2009 20:12:56 +0000

We Love Mobile have created a QR Code campaign for Colombia Records and Passion Pit the electronic band from Cambridge, Massachusetts. Passion Pit’s album “Manners” will be promoted with QR Coded print advertising, posters, flyers and beer mats (coasters). The QR Code resolves to the band’s mobile site where visitors can download a song and a voucher for a discount on the CD. The site uses user agent detection and is best viewed on a mobile device.

If you have seen these QR Codes before, DigitalMum, Marc Jacobs or Louis Vuitton, you may have wondered if Passion Pit’s branded QR Code was also the work of Tokyo based creative agency SET. It was!

Print ad (below)

Tegestologists will be delighted with the coasters (below)

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Why QR Codes Will Succeed

Roger — Thu, 08 Oct 2009 12:53:34 +0000

The CEO talks with one of his creatives…

Please leave a comment on the video (It took me a couple of hours but was it worth it…?)

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SET Japan QR Code for DigitalMum Campaign

Roger — Wed, 07 Oct 2009 20:41:05 +0000

Australia’s largest telecommunications company Telstra, commissioned SET Japan to produce a branded QR Code (image below) to support their DigitalMum (MUM 2.0) campaign. The QR Code was designed to match the look and feel of the campaign and appears in print and outdoor media around Australia. The QR Code resolves to the campaign mobile site.

MUM 2.0 campaign posters (above).

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JCPenney Gets QR Codes

Roger — Fri, 25 Sep 2009 17:17:26 +0000

In an initial trial in sixteen participating JCPenney stores (in the Houston area) customers will be able to download and carry QR Coded coupons on their mobile phones. These can be scanned directly from the phone’s display screen at the register and the appropriate discount applied. The coupons will be available via Web and mobile advertising and also directly via email and SMS to members of JCPenney’s JCP Rewards program. Also customers who have downloaded Cellfire will have access to the same coupons on their cell phones.

[See post to watch Flash video]

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Follow Your Box with a QR Code

Roger — Wed, 23 Sep 2009 16:21:02 +0000

When Columbia Sportswear Company shoppers reach the checkout they are given the choice of shipping their order in a previously used cardboard box. In addition customers can track the life of their box as part of a community website that Columbia has created called A Box Life (image below). On the outside of each reused box is a A Box Life sticker that includes a unique QR Code and number. By scanning the QR Code users can see where their box has been, post pictures and stories about their box and periodically return to the site to follow their box’s journey.

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Italy Milks QR Code

Roger — Tue, 08 Sep 2009 13:39:09 +0000

Latterie Friulane the Italian dairy farmers cooperative that produces one hundred million litres of milk every year has printed QR Codes on its bottles and cartons. The code resolves to a mobile site where for the next three months you can win instant prizes; a Nokia mobile phone every day, an AGFA camcorder every week and the grand prize of a Samsung 46 inch LCD TV.

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