QR Codes on bananas are not new but from now on every banana from Ecuador will have a QR Code sticker. The Ministry of Tourism of Ecuador does not have a large marketing budget so it is using the 24 million tons of bananas that the country exports every year to promote tourism (video below). […]
I wrote this post after following up on a QR Code taxi door I saw for sale on eBay (image below).
The U.S. Bureau of Labor Statistics claims that the most common job in the US is a ‘retail salesperson’. Those of us in marketing and with our feet on the ground know that this is […]
Kafkaesque: (adjective) Complex or illogical in a bizarre, surreal, or nightmarish way.
Some brands just don’t get QR Codes, here is an example.
Weetabix is the second largest manufacturer of breakfast cereals and cereal bars in the UK. This morning I noticed a QR Code on the back of a new cereal box of Alpen (image […]
Advertising Agency Grey Group, Hong Kong recently created a QR Code cookie campaign for e-book store Four Directions. Edible QR Code cookies were distributed to popular cafes and given away free to customers. When scanned smartphone owners had the opportunity to download a free trial e-book. Called the ‘Eat What You Read’ campaign the agency […]
Yesterday Mattel and Walmart Canada launched a QR Code virtual toy store in Toronto’s downtown walkway near where Brookfield Place connects with Union Station. The virtual toy store, created by Brandfire Marketing Group in conjunction with IMA Outdoor Inc., features two walls of 3D images of this seasons most popular toys (image below). Shoppers simply […]
This post revisits the Guinness glass QR Code story that went viral in May earlier in the year. It seems that some QR Codes last longer than others, depending I suspect on the medium on where they are published and how interesting they are. For example I posted on the longevity of the QR Code […]
Singaporeans are notoriously shy at conversing with strangers, particularly if it is someone of the opposite sex. Harry’s Bar, the largest chain of bars in Singapore, has a novel solution using QR Codes. A QR Code hang tag on a bottle of beer together with Harry’s Bottle Message app enables strangers to start an anonymous […]
Yes it’s true, QR Coded open source beer really does exist! While the secret formula for Coca-Cola has been kept in a bank vault since 1886, the New Zealand brewing company Yeastie Boys provide the recipe for their Digital IPA via a QR Code label on the bottle. Digital IPA is an India Pale […]
QR Codes have been used in an interesting way by Gulf News the highest circulation English newspaper in and around the United Arab Emirates. Coffee cup sleeves at 5 local Tim Hortons cafe and bake shops were printed on demand with a QR Code and a headline of the hour pulled from the newspaper’s Twitter […]
Store rents in Hong Kong shopping malls can top $2,000 a square foot which makes it difficult for the next generation of entrepreneurial store owners to fund startup costs. Enter the Cube Store a one foot square retail space which aids budding store owners and also attracts consumers (image below).
Ad agency Grey Hong Kong […]