Scandinavian Airlines created this “2 for 1 offer it takes 2 to see” QR Code campaign after research showed that couples tend to book their trips when they are physically next to each other. 100,000 emails were sent containing two QR Codes resolving to different videos, one left and one right of a split screen […]
Even though the QR Code simply links to an app I just had to let you know about this campaign because it’s just so original!
Young people in Stockholm, Sweden are among the worst in Europe at practicing safe sex but Stockholm County Aids Prevention Program and advertising agency Esther came up with a brilliant and […]
Starting tomorrow for five days 34/35 Dean Street, just off London’s Oxford Street, will be home to eBay’s UK version of the pop-up store. There are no tills in eBay’s Christmas Boutique (image below) but with over 350 items on display shoppers simply scan an associated QR Code that resolves to the item’s page on […]
Imagine you are a farmer living in rural France. You want to sell your produce direct to the public but because you are in an area of outstanding natural beauty advertising signs and poster boards are forbidden. Also you have a very limited budget for marketing, so what can you do? To Gildas Le Béhoc […]
Ocado the British Internet retailer specializing in groceries has created a pop-up barcode shopping wall in the windows of an empty store in central London (image below). Instead of using a QR Code they are using the standard linear EAN-13 product code. If you scan the barcode from within the Ocado app the item can […]
Three months ago in a post ‘Some QR Codes Are Not Meant To Be Successfully Scanned’ we saw Betfair, the world’s largest Internet betting exchange, placing QR Codes on the bottoms of Britain’s female beach volleyball champions. Now in a similar publicity coup this time Betfair have got Wayne Rooney’s hair stylist to shave QR […]
The number and grouping of items on a QR Coded mobile shopping wall is the most important consideration in their design and Sears and Kmart seem to have got it just right. Their new walls (image below) will be located in high-traffic areas and will feature top toys from Sears and Kmart with a QR […]
QR code gift tags (image below) called Santa Tags by J. C. Penney will be available free from customer service at any of their 1,100 stores this holiday season. The QR code gift tags allow gift givers to scan a QR code, record a personal voice message and affix the tag to their gift. When […]
Two of the world’s largest auto manufacturers announced the use in the U.S. of 2D barcodes, within 48 hours of each other this week.
Toyota is adopting SnapTag technology but calling it the ToyoTag (image below). Consumers with any camera phone can send a picture of the ToyoTag to a designated short code to obtain […]
BlackBerry have been running a rather sweet TV ad in India in which a young girl surreptitiously shows a young boy her QR Coded bracelet so that he can add her to his BlackBerry Messenger service (video below). The ad agency is hoping that no one will notice that the code on her bracelet […]