This is very clever. E-mart the largest retailer in South Korea increased sales 25% during lunchtime using a shadow QR Code. The QR Code was only scannable between 12pm and 1pm when the sun was in a position to cast the correct shape shadow. The QR Code resolved to a ‘Sunny Sale’ mobile homepage with […]
I bring you this QR Code marketing news without comment! Having previously placed QR Codes on the bikini bottoms of Britain’s female beach volleyball champions, the world’s largest Internet betting exchange Betfair has now put a QR Code on Irish boxer Eamonn O’Kane’s crotch. Betfair call it marketing with balls and O’Kane will wear the […]
ComScore published its ‘2012 Mobile Future in Focus’ report today with key insights from 2011 and what they mean for the coming year. It’s a mobile marketers ‘must read’ and the full report is available for download from their website here. This is a snippet specifically on QR Codes from the report:
During 2011, QR Codes […]
While London’s first Temaki Sushi restaurant ‘Yoobi‘ takes shape behind a brightly painted hoarding passers by are invited to go fishing, with the help of QR Codes. Black fish have been stuck on the hoarding, each bearing their own QR code and passers by are encouraged to ‘fish’ for free Temaki by scanning the QR […]
Here is an interesting use of QR Codes, in a bus shelter outside Wynyard Station in Sydney, Australia. The bus shelter is fitted with stereo speakers that play tracks selected by the public via a QR Code. This NRMA Insurance campaign is designed to show that unlike other car insurance companies NRMA cover extras such […]
Web design and marketing company EMS Internet put large QR Codes on the outside of their office building and now recently on their pickup truck (image below). The EMS truck plans to travel round the UK encouraging the public to scan the code and unlock the discount packages and promotions available. The company is now […]
Scandinavian Airlines created this “2 for 1 offer it takes 2 to see” QR Code campaign after research showed that couples tend to book their trips when they are physically next to each other. 100,000 emails were sent containing two QR Codes resolving to different videos, one left and one right of a split screen […]
Even though the QR Code simply links to an app I just had to let you know about this campaign because it’s just so original!
Young people in Stockholm, Sweden are among the worst in Europe at practicing safe sex but Stockholm County Aids Prevention Program and advertising agency Esther came up with a brilliant and […]
Starting tomorrow for five days 34/35 Dean Street, just off London’s Oxford Street, will be home to eBay’s UK version of the pop-up store. There are no tills in eBay’s Christmas Boutique (image below) but with over 350 items on display shoppers simply scan an associated QR Code that resolves to the item’s page on […]
Imagine you are a farmer living in rural France. You want to sell your produce direct to the public but because you are in an area of outstanding natural beauty advertising signs and poster boards are forbidden. Also you have a very limited budget for marketing, so what can you do? To Gildas Le Béhoc […]