This box of Kumquats (image below) is a nice example from Japan of fresh produce labeling with QR Codes. The QR Code resolves to a mobile site where the consumer can learn everything about the farm, the way the fruit was grown and even see a photo of the farmer and his wife. The […]
The video below shows how Meat and Livestock Australia (MLA) are using QR Codes to increase Australia’s meat exports to Japan. The video also shows how Tasmanian company Field Fresh is using QR Codes to link Japanese consumers with its farmers. Are US and European farmers exporting to Japan doing this yet and if not […]
A national QR code campaign for eyewear and apparel brand Oakley, with a grand prize of a week in a boutique Alp hotel in Chamonix plus full Oakley kit, has been launched by creative studio four23. The QR Codes have been hidden within ‘digital snowstorm’ displays in the windows of Oakley’s stores and key city […]
We Love Mobile have created a QR Code campaign for Colombia Records and Passion Pit the electronic band from Cambridge, Massachusetts. Passion Pit’s album “Manners” will be promoted with QR Coded print advertising, posters, flyers and beer mats (coasters). The QR Code resolves to the band’s mobile site where visitors can download a song […]
The CEO talks with one of his creatives…
Please leave a comment on the video (It took me a couple of hours but was it worth it…?)
Australia’s largest telecommunications company Telstra, commissioned SET Japan to produce a branded QR Code (image below) to support their DigitalMum (MUM 2.0) campaign. The QR Code was designed to match the look and feel of the campaign and appears in print and outdoor media around Australia. The QR Code resolves to the campaign mobile site. […]
In an initial trial in sixteen participating JCPenney stores (in the Houston area) customers will be able to download and carry QR Coded coupons on their mobile phones. These can be scanned directly from the phone’s display screen at the register and the appropriate discount applied. The coupons will be available via Web and […]
When Columbia Sportswear Company shoppers reach the checkout they are given the choice of shipping their order in a previously used cardboard box. In addition customers can track the life of their box as part of a community website that Columbia has created called A Box Life (image below). On the outside of each reused […]
Latterie Friulane the Italian dairy farmers cooperative that produces one hundred million litres of milk every year has printed QR Codes on its bottles and cartons. The code resolves to a mobile site where for the next three months you can win instant prizes; a Nokia mobile phone every day, an AGFA camcorder every week […]
For this week only Kidrobot’s New York City store shoppers, newsletter subscribers, community members and Twitter feed followers will receive daily clues that lead to Kidrobot QR Coded promotional displays placed in a secret location around the city. Successful decoders can collect daily Dunny (a collectible vinyl toy) images and become eligible for prizes. We […]