Cause marketing and QR Codes have been brought together brilliantly by IKEA Singapore who recently demonstrated their willingness to help shelter dogs find new homes.
IKEA and other leading home furnishing stores have combined to create a collective project called ‘Home for Hope’. By partnering with a group of local pet adoption organizations cardboard […]
This idea is extremely ingenious but I have my doubts that it ever worked as well as is claimed. Ogilvy & Mather Group spray painted Hong Kong streets with QR Code advertising that only shows up when the pavement is wet (video below). Using water repellent spray meant that when it rained commuters could see […]
Apples originating from the Aomori Prefecture in Japan will each have an individual QR Code from next year, even if they are harvested from the same tree (image below). Aomori apples are famous for their flavor and size and 90% of them are exported. The QR Code resolves to a mobile site where the consumer […]
A new Kickstarter project to raise $40,000 to produce a line of QR Coded ties was launched today. QRTie describe themselves as a small, eclectic group of friends in Los Angeles and the funds will be used to ensure their ties are made in the US and provide a lifetime link for the QR Code. […]
Red Bull is trying out QR Codes in a number of international markets at the moment (images below). The most interesting is a QR Code on a limited edition 4-Pack which promotes the first ever National Red Bull Flugtag competition taking flight in Chicago, Dallas/Ft Worth, Long Beach, Miami, and Washington DC on the same […]
Visual Search (search by image) has been in limbo, as far as e-commerce is concerned, while companies look for ways to profitably implement the technology. Search engines seem to like visual search, except Bing who provided it as early as September 2009 but dropped it a year later. Google users have had visual search since […]
Independent designers cannot afford prime store locations or big brand marketing budgets but they can be innovative. In Hong Kong, where store rents are astronomical, a group of independent designers are collaborating by recommending each other’s products through a QR Code tag on their designs. Shoppers can scan the QR Code to see recommended items […]
Cheil Germany have created a clever QR Code campaign (video below) for the United Nations Association of Germany (DGVN). DGVN wanted to highlight the plight of the 60 million women worldwide who are are victims of forced marriages.
For several years sweethearts have been attaching love padlocks to the fence between the sidewalk and the […]
Record label Kontor based in Hamburg, Germany wanted to promote house music producer Boris Dlugosch to the advertising industry. Targeting agency creative directors who are the world’s most phlegmatic professionals was not an easy brief. Normally they either pass promo CDs, USBs and MP3s onto their secretaries or just bin them.
OgilvyAction came up with […]
QR Codes are used for this Toyota print campaign in Peru which is designed to make drivers aware of the dangers of using their smartphones while driving. Images of obstacles in the middle of the road with QR Codes which when scanned enable the download of an augmented reality (AR) app ‘QR Road App’. Using […]