Sumlung Tech have a great little mobile barcode scanner for e-ticketing enthusiasts. Reading Datamatrix or QR Codes from paper or a mobile device, it comes with a USB connection and easy to integrate windows software. Costing only $220 for a single unit of the QR Code version (the Datamatrix version is $50 more), e-ticketing is […]
The three rules of QR Codes are not rocket science and are pretty much self evident. However this has not stopped some advertising agencies breaking the rules and handing their clients a poorly performing or dysfunctional campaign. This post is an extension of three previous posts in which using a mobile device friendly landing […]
I have posted on the first and second rule previously which in essence are, mobilize the landing page and keep the url short.
The third rule of QR Codes is, if the QR Code you have made resolves to a url, the online content must add tangible and significant value to any offline content. If your […]
GoMo News are running a poll, QR Code vs DataMatrix - Do you know the difference? Currently it is showing that their readers are finding it difficult to distinguish between the two. This is hardly surprising as GoMo recently published an article claiming that Marks & Spencer are using QR Codes, M&S uses QR Codes […]
In mid June Directgov, the central website for UK government services, appointed Cimex to develop its mobile channel. Probably a good choice but the latest issue of Cimex Magazine (PDF) has a QR Code on the front that resolves to http://www.twitter.com/cimex, shouldn’t that be http://m.twitter.com/cimex ? (First Rule of QR Codes).
I heard about Colgate-Palmolive’s Speed Stick antiperspirant QR campaign a couple of weeks ago so I emailed Media Relations (Stephanie Clark) to request images of the “Event Cards” containing the QR Codes. These “Event Cards” are to be distributed to fitness centers and at special events, for the duration of the campaign.
There was no response […]
(Added: January 18th, 2010 A QR Coded LinkedIn profile maybe a good idea)?
Have you put a QR Code on your business card? Maybe you have considered it but decided that the technology for reading QR Codes is not widespread enough to make it a useful addition.
You may be right about the limited use […]
I previously wrote how if the QR Code you generate resolves to a url it is a good idea to make sure that the page is optimized for display on a mobile device The first rule of QR Codes.
The second rule of QR Codes is to make sure the url is as short as […]
If the QR Code you have made resolves to a url make sure the page is optimized for display on a mobile device, that is the first rule of QR Codes!
It is easy to forget that QR Codes are primarily for mobile devices and that they should resolve to a mobilized version of the […]
I have published a list of the best QR Code and 2d barcode readers.
It is published as a static page rather than a post and I will keep it updated but if you know of a good reader that I have missed please let me know.