As we previously posted badges at SXSW have a photo and a QR Code that decodes to a personal page where delegates can leave a message or access contact information. Organizers hoped that this will cut down on the paper footprint of SXSW by reducing the need for business cards. However scanning the QR Code […]
It’s not magic, all you need to run a QR Code campaign is a QR Code that decodes to a mobile site landing page and a deployment plan.
It’s not a mystery either, a QR or Datamatrix Code is free to generate and use, and you can use it in a print ad, on a can, […]
This post is simply a pointer to a page on hijacking Google’s favorite places QR Code.
Google’s “We’re a Favorite Place on Google” video is a subtle test of observation skills. The video centers around the Kasa Indian Eatery on18th Street, San Francisco and the receipt of their Google’s favorite place decal. The decal should have a QR Code like the one below which resolves to Kasa’s Places Page.
Here is the […]
If you have traveled to a foreign country then the chances are that you have at least one of of the 200+ Rough Guides on your bookshelf. Now they have published a collection of photographs from their picture library called Earthbound: a Rough Guide to the World in Pictures. Each of the images […]
The CEO talks with one of his creatives…
Please leave a comment on the video (It took me a couple of hours but was it worth it…?)
Sumlung Tech have a great little mobile barcode scanner for e-ticketing enthusiasts. Reading Datamatrix or QR Codes from paper or a mobile device, it comes with a USB connection and easy to integrate windows software. Costing only $220 for a single unit of the QR Code version (the Datamatrix version is $50 more), e-ticketing is […]
The three rules of QR Codes are not rocket science and are pretty much self evident. However this has not stopped some advertising agencies breaking the rules and handing their clients a poorly performing or dysfunctional campaign. This post is an extension of three previous posts in which using a mobile device friendly landing […]
I have posted on the first and second rule previously which in essence are, mobilize the landing page and keep the url short.
The third rule of QR Codes is, if the QR Code you have made resolves to a url, the online content must add tangible and significant value to any offline content. If your […]
GoMo News are running a poll, QR Code vs DataMatrix - Do you know the difference? Currently it is showing that their readers are finding it difficult to distinguish between the two. This is hardly surprising as GoMo recently published an article claiming that Marks & Spencer are using QR Codes, M&S uses QR Codes […]