According to local newspaper The Citizen QR Codes are now being used to combat anti-social behaviour (ASB) in the City of Gloucester. The QR Code is linked directly to a form where people can report incidents of ASB and the code will be used on letters mailed to residents of the whole county. The […]
Anyone who has run successful QR Code campaigns will tell you that the most important non-technical factor for success is the perceived value to the target audience of the reward. You don’t need to be a rocket scientist to know that “scan for free beer” will outperform “scan for terms and conditions”. In fact this […]
I have three QR Code maxims that I sometimes need to recite when a client runs an idea past me for a new QR Code campaign. I have reproduced them here to help anyone who is considering using a QR Code for their business. Before you proceed with your plan just think each maxim through […]
It’s over five years since Neomedia launched their ‘Neoreader’ QR Code scanner, on October 22, 2007. Neomedia was (and still is as far as I know) the only publicly quoted company in the QR Code space and at the time of the scanner launch their stock was trading around a split adjusted $1.80. Bad management […]
This year’s Top 10 QR Codes are just as much of a subjective choice as last year and do not necessarily belong to the most successful campaigns. I have tried to choose a range of codes from the highly practical to the totally bizarre. I hope that they may provide some inspiration for Marketers and […]
It was a year ago to the day that I wrote The QR Code Hype Cycle and suggested that that QR Codes in the USA and Europe were in the ‘frenzy of publicity’ phase which is typified by over enthusiasm and unrealistic expectations. The positive hype continued throughout 2011 and early 2012 and I now […]
The content of a QR Code is a mystery until it is scanned. If it decodes as a URL, much like a normal website hyperlink you can not be absolutely sure where your browser will eventually take you. However one thing you can be sure of is that someone somewhere wants you to download their […]
January 7, 2009 saw the initial release of the Microsoft Tag reader, now nearly three years later the latest release includes a QR Code scanner. The new version also includes an NFC tag reader for NFC tags that have been embedded with URLs generated by Microsoft Tag Manager. It is with a sense of irony […]
I selected two Android barcode reader apps to examine for this post, NeoReader from Neomedia and Barcode Scanner by ZXing Team. There are lots of readers that exhibit the same behavior as both of these readers but this particular pair illustrate the point I am going to make rather well.
What I wanted to do: […]