It was a year ago to the day that I wrote The QR Code Hype Cycle and suggested that that QR Codes in the USA and Europe were in the ‘frenzy of publicity’ phase which is typified by over enthusiasm and unrealistic expectations. The positive hype continued throughout 2011 and early 2012 and I now […]
The content of a QR Code is a mystery until it is scanned. If it decodes as a URL, much like a normal website hyperlink you can not be absolutely sure where your browser will eventually take you. However one thing you can be sure of is that someone somewhere wants you to download their […]
January 7, 2009 saw the initial release of the Microsoft Tag reader, now nearly three years later the latest release includes a QR Code scanner. The new version also includes an NFC tag reader for NFC tags that have been embedded with URLs generated by Microsoft Tag Manager. It is with a sense of irony […]
I selected two Android barcode reader apps to examine for this post, NeoReader from Neomedia and Barcode Scanner by ZXing Team. There are lots of readers that exhibit the same behavior as both of these readers but this particular pair illustrate the point I am going to make rather well.
What I wanted to do: […]
I was going to write something about the recent so called ‘QR Code virus’ but Eismann Oreilly has already done a great job so here is his article (posted with kind permission of the author).
QR Codes Viruses – Should We Panic?
In the last days an alert of a QR code virus was spread in the […]
In a recent introduction I was referred to as a “QR Code expert” which I have always considered to be a non sequitur. After all, the great thing about QR Codes is that they can be used effectively by anyone who follows the three basic rules which, even if you have never seen one before, […]
I have been sent an article - How To Make An Awesome QR Code - by Ryan Bayron an Intern at integrated marketing consultancy WrightIMC. It’s a good introduction for anyone who is thinking of playing with the look of their QR Code and inserting a logo or graphic. Ryan has included references for further […]
According to a report on WNDU-TV (video below), the community of St Joseph, Michigan were intrigued by a large QR Code billboard that appeared over a local store. As the reporter interviewed puzzled residents I was reminded very much of the origin of the word ‘quiz’.
Richard Daly an 18th century Dublin theater owner made […]
It is almost two years since I proposed the three rules of QR Codes but you don’t have to look very far to see that some companies are still unaware of these very simple guidelines. It’s the third rule that seems to be ignored most often and advertisers are consistently failing to make the resolved […]