Just over a year ago the Royal Dutch Mint produced the world’s first QR Coded coin to commemorate the 100th anniversary of the Mint in Utrecht. Now they have produced the world’s first Augmented Reality coin, a silver Aruba 5 Florin called ‘Shoco’ (image below). Aruba is a small Dutch island in the southern Caribbean […]
Five short items consolidated into one post for brevity:
The smallest QR Code in the world
Student video competition
QR Code Nuts
The future of Augmented Reality
Oxfam Shelflife app
The smallest QR Code in the world
First up is the smallest QR Code in the world. Created by the Centre for Research on Adaptive Nanostructures and Nanodevices (CRANN) at Trinity College […]
I have posted on the potential of Augmented Reality (AR) as an eventual replacement for QR Codes previously, now it seems that Sony have taken us a step closer. Sony’s ‘SmartAR’ is an anchorless (no marker) AR technology that can recognize everyday objects including photographs and posters and display AR information without having to keep […]
Leo Burnett Madrid have created a novel campaign around a smartphone app for Fiat’s supermini the Punto Evo (video below). The Fiat Street Evo app reads any traffic sign like a QR Code and then displays one of Punto Evo´s features related to that sign. Stop signs for example show the car’s breaking braking capabilities. […]
Although not exactly QR Code news 2d-code followers will be interested to hear about Autonomy (the second largest software company in Europe) and their new augmented reality smartphone app in beta called Aurasma. QR Codes will not last for ever and this video (below) may provide a clue as to what kind of technology will […]
Here is a an interesting press release from Metaio which is reproduced in full:
Munich / Northpole, December 6th, 2010 - metaio´s developers and the renowned German Magician Simon Pierro have teamed up to bring you an extraordinary mixture of classic magical skills and real-time visualization technology. The story about love, peace and of course some […]
Although not exactly QR Code news 2d-code followers will be interested to read about Junaio’s release today of version 2.5 of its Augmented Reality (AR) browser. It is probably safe to say that in five+ years time we are more likely to be using some form of AR rather than some form of QR, so […]