I hesitate to write about this QR Code application because it has more holes in it than a tea bag. If you are one of those that hit the alarm clock and then fall back to sleep how about an alarm that can only be silenced by scanning a UPC or QR Code? An Android […]
Some train passenger cars in Catalonia, Spain are now displaying QR Codes that can be used to download the first chapter of a wide range of books (TV News video in Spanish below). Publishers Random House have teamed up with Catalan Government Railways as part of the Spanish Department of Culture’s National Reading Plan. The […]
In a recent Accenture survey 1,000 U.S. consumers were shown images of various social media symbols including QR Codes and asked a series of questions about their familiarity and use of them while watching television. 33% of those surveyed said they had actually interacted with the symbols while watching TV by “liking” the TV program […]
Fred Bosch an interactive creative at Leo Burnett Iberia has put his QR Code tattoo on eBay. The bidding is currently 300,100 Euros (390,000 USD) and ends on 26, April 2012. The auction winner will have Fred’s arm for a month to advertise or display any content they want (video below).
Ladbrokes, the largest retail bookmaker in the world, has announced the results of a recent UK QR Code and SMS customer acquisition campaign to promote its mobile betting service. Printed QR Codes were placed in advertisements (image below) with a range of media giving consumers the option to respond via QR Code or SMS. QR […]
As part of their Q1 2012 Consumer Benchmark Survey, customer experience (CX) research and consulting firm, Temkin Group asked 10,000 U.S. consumers about their QR Code usage. Results show that 24% of consumers are using QR Codes but the usage is heavily weighted towards younger consumers (chart below). Approximately one-third of consumers younger than 40 […]
QR Pal have issued a Press Release and video (below) on a new feature of their QR Code generator. The generator now creates custom QR Codes with one of four messages, each gives the user options explaining how to download the free QR Pal QR Code scanner. The generator already gives you the option of […]
A Fred Perry QR Code print ad has been running recently in various US, UK and European publications. The ad (image below) is for a ‘Submit Your Video Competition’ with a £5000 prize, VIP film tickets and the chance to appear in a documentary by film director Don Letts. Fans are being asked asked to […]
Market research and consulting firm Smith’s Point Analytics has a new report on Action Oriented Proximity Marketing Technologies & Platforms. Subtitled Blending the Online and Offline Marketing Channel With NFC & Barcodes the report forecasts revenues and users of proximity marketing applications and opportunities and threats are analyzed. The report estimates the number of 2d […]
Earlier this year camouflaged prototypes of the new Volkswagen Up! were driven around major German cities with a QR Code livery (video with English subtitles below). The QR Code resolved to a mobile site where you could register for more pictures and videos of this new city car, although registration and video have recently been […]