2d code » Asides

QR Code Wine Bottle Neck Labels

Roger — Thu, 02 Sep 2010 10:25:27 +0000

Lion Nathan USA (owned by Lion Nathan, Australasia’s largest food and beverage company) will be using QR Code bottle neck tags on six of their wine imports. Each wine will have a unique QR Code which resolves to a mobile site (example) with tasting notes, reviews, a video tour of the winery and the opportunity to share on Facebook and Twitter. Scanbuy are providing the QR Code marketing platform under the brand ‘Cellar Key‘. I can’t help feeling that there is potential synergy here with a social wine discovery service.

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QR Codes Take Off in the United States

Roger — Wed, 01 Sep 2010 14:07:15 +0000

The chart below is taken from Google Insights for Search and shows the number of searches that have been done in the United States for ‘QR Code’, relative to the total number of searches done on Google, from 2004 to August 2010. The data is normalised and presented on a scale from 0-100.

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QR Code Ads for JFK Presidential Campaign

Roger — Mon, 30 Aug 2010 18:40:17 +0000

A series of QR Code ads (image below) in the WSJ, Time and Smart Money record a historic presidential campaign of fifty years ago. At that time John F. Kennedy was on the campaign trail which ended when he was sworn in as the 35th President at noon on January 20, 1961. A JFK Library project is rebroadcasting the campaign on Twitter as it happened fifty years ago. The QR Codes in the ads resolve to the Twitter feed.

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Festival of QR Codes

Roger — Fri, 27 Aug 2010 11:46:30 +0000

The Port Townsend, New Hampshire and the Edmonds International film festivals are using QR Codes in newspaper ads, posters (image below), passes, program guides (image below), tickets and T-shirts. The QR codes link to scheduling information, trailers, blog posts and the option to purchase merchandise. I have not seen such a comprehensive use of QR Codes before for events, hat tip to the organizers!

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HOW NOT TO: Create Your Own QR Codes

Roger — Mon, 23 Aug 2010 19:15:41 +0000

Mashable has a post titled “HOW TO: Create and Deploy Your Own QR Codes” which is supposed to be a step-by-step guide to creating a QR Code. There is nothing about deployment and the final step of the guide produces a QR Code (image below) that resolves as “Congratulations on your first child! Here’s a quick cartoon from Penny Arcade to share in your joy: http://www.penny-arcade.com/comic/2010/5/10/ “. Maybe they got the title wrong and it should have read “HOW NOT TO: Create Your Own QR Codes”. What do you think?

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Japanese Women QR Code Usage

Roger — Mon, 23 Aug 2010 08:56:42 +0000

The MMD Research Institute has published the results of a survey of 754 Japanese housewives (their word not mine!) that included a question about QR Code usage. 90% of the women had scanned a QR Code with 71% having done so from a magazine.

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Nice Chrome QR Code Extension

Roger — Sun, 22 Aug 2010 19:21:11 +0000

Stuart Memo has created an excellent QR code Chrome browser extension that will display a QR code containing the URL of the page you’re currently on. Also it will display a QR code containing a selected piece of text in the browser and if the text contains a phone number or email address the generator will insert the required “mailto:” or “tel:” prefix allowing you to email or call the number when scanned.

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Twitter QR Code Puzzle

Roger — Sat, 21 Aug 2010 10:29:41 +0000

Twitterer f8sd8s has created 64 Twitter accounts each with a different avatar comprised of a piece of QR Code. When the 64 icons are arranged correctly the complete QR Code can be resolved. I haven’t tried the puzzle but f8sd8 says the QR Code resolves to this YouTube Channel.

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Mafia Wars QR Code

Roger — Fri, 13 Aug 2010 17:18:42 +0000

Walkers around Hermosa Beach, CA are picking up $25,000 QR Coded bills (image below). It’s part of a promotion for Mafia Wars Las Vegas, the fifth playable city in this popular multiplayer browser game. The QR Code resolves to a non-mobilized site and the chance to win a grand prize of $25,000 or one of ten iPads.

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QR Codes Make You Smile on Camera

Roger — Thu, 12 Aug 2010 20:17:15 +0000

CCTV surveillance is a fact of life nowadays for those living in large cities but the surveyors have been getting a surprise in Berlin. QR Code mosaic tiles applied with strong adhesive have been placed where they can be seen by the cameras and the pedestrians. The QR Codes when scanned read “please smile you’re being filmed”. Guerrilla campaigns like this one and a couple of others like QR Code spam and QR Code switch seem to originate in Germany, let’s see some worldwide competition here!

Images with permission from Geoffrey Dorne.

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