More and more outdoor advertising and tourist information is being made available by both QR Codes and NFC. Jeju Island is South Korea’s largest island and is a World Heritage Site with a thriving tourist industry. The tourist board there have recently installed information signs (image below) that use both NFC and QR Codes. Tourists […]
QR Code posters have been used to advertise a film festival before, even as far back as 2010. They were also used in 2011 to enable a virtual film festival to take place anywhere in the world but Brooklyn Film Festival 2013 have come up with a new concept - ‘FilmCodes’ (video below). Compressed frames […]
Gebr Heinemann have 230 travel and duty free shops at 54 international airports in 22 countries and have chosen Frankfurt Airport for their first QR Code shopping wall (images below). The 6 month trial displays 60 different fragrances, cosmetics, spirits and confectionery products. Each product has a QR Code which travellers can scan to get […]
According to local newspaper The Citizen QR Codes are now being used to combat anti-social behaviour (ASB) in the City of Gloucester. The QR Code is linked directly to a form where people can report incidents of ASB and the code will be used on letters mailed to residents of the whole county. The […]
The latest Scanbuy Trend Report reveals continued rapid growth of QR Code and UPC Code scans by mobile users. March 2013 was the highest month in the reports history surpassing 6.7 miliion scans. Interestingly 57% of scans came from the Android OS compared to 41% on Apple iOS devices. Also the United States ranks highest […]
A recent survey from Euromonitor International of the smartphone activities of 6,200 consumers in 15 countries shows hat the use of QR Codes while shopping is still relatively uncommon. Over 40% of respondents in developed countries have never scanned a QR Code for product information. China has the largest group of shoppers scanning QR Codes […]
The Samsung Galaxy S4 comes with an optical reader app that can be used to scan or extract text or data from images, documents, business cards, and QR Codes. Simply tap ‘Optical Reader’ on the Applications screen and aim the pointer at an image, document, or QR Code. If scanning text you can translate and […]
According to ABI Research the number of NFC enabled devices will hit the half billion mark by the first half of 2014. The question is what will the NFC be doing? The obvious areas for NFC are in payment, retail, transport, health care and consumer electronics but where are the killer apps? There are remarkably […]
Blue Note Grill of Durham, North Carolina have increased dessert sales in two months by 71% with a toilet paper QR Code campaign (image below). The restaurant partnered with New York guerrilla advertising company Star Toilet Paper to implement a QR Code coupon download printed on bathroom tissue within the restaurant. Restaurant owner Bill […]
There are some marketing gimmicks that transcend rational explanation. How about a perfume with a URL as its name and a blue QR Code bottle design in neon-yellow? Bond No. 9 HTTP://WWW.BONDNO9.COM is just that (image below) and will launch onlne in June at $250 for 100ml. The brand claim the “Once you have it […]