The latest ScanLife Trend Report contains some interesting analysis of barcode scanning data pulled from the ScanLife Reporting Platform during Q1 2012. While it includes 1d codes (24%) as well as 2d codes (76%) the demographic data shows scanners are more likely to be Male (68%) Aged 25-34 (35%) and use an Android device (48%) […]
The International Network of Street Papers (INSP), an umbrella organization for 122 street papers on six continents, is to trial street vendors offering their customers two options, print and digital. The digital version will be sold on a card with a unique QR Code (image below) and cost the same as the printed version. Scanning […]
Following on from Nellymoser’s 2011 analysis of ‘mobile action codes’ (all 2D barcodes, QR Codes, Microsoft Tags and Watermarks) Q1 2012 results have been published. The overall number of magazine ad pages containing a QR code or other type of action code was up 288% over Q1 2011, from 352 in Q1 2011 to 1365 […]
Smartphone owners who use their mobile phones while shopping are more likely to scan a QR Code in some types of store than others. According to a recent Nielsen survey while 76% have scanned a QR Code for product details in an electronic store only 5% have done so in a furniture store (chart below). […]
Briggs & Stratton Corporation, the world’s largest producer of gasoline engines for outdoor power equipment (mowers, portable generators, pressure washers etc.) is to put a QR Code on every engine. The QR Code resolves to a mobile site where users can find an operator’s manual for the device, an illustrated parts list and a GPS […]
Toshiba Tec have developed an Object Recognition Scanner to replace the conventional barcode scanner at supermarket checkouts. The scanner utilizes pattern recognition and detects the difference between merchandise and anything in the background enabling it to operate at high speeds. Particularly useful for fruits and vegetables which do not normally have individual barcodes. The video […]
The National Newspapers of Ireland March 2012 ‘Press Ad of the Month’ was a QR Code made entirely from food (image below). The ad for Brancott Estate Australian wine was created by Dublin agency Boys and Girls and the QR Code resolved via a tinyurl to a competition page (using a mobile device). This is […]
Brides Magazine has relaunched with a new look and feel including a custom icon “We Love It” encoded with an imperceptible Digimarc digital watermark. There are more than 30 of these icons in the May 2012 issue and when scanned take the user to different sponsor’s mobile content where they can register to win prizes, […]
Last year the Royal Dutch Mint produced a limited edition of QR Coded coins but we will have to wait a little longer to see QR Codes on banknotes in circulation.
The world’s oldest central bank, Sveriges Riksbank the central bank of Sweden has announced the results of a competition to design Sweden’s new banknotes. […]
Americanino, a Chilean fashion brand created a pop-up QR Code event which ‘hypnotized’ young consumers and tried to get them to strip off in public (video below). The QR Code was a text message telling them to call a phone number: (In Spanish) “Cuando vives el estado hipnótico de Americanino, los cambios no se hacen […]