We have reported on QR Codes on chocolates, a QR Code constructed from wrapped chocolates and a QR Code made from unwrapped chocolates but a new Japanese video (below) shows how to make a chocolate QR Code from scratch. Made by melting black and white chocolate bars, setting them into slabs, dicing them up into […]
Jeff Lorton co-founder of mobile marketing agency LynkSnap made a great comment to me today “QR Codes are the most relevant thing to happen to billboards since they put lights on them”. He was telling me about an unsuccessful pitch to a well known company in the OOH arena and the failure (at the moment) […]
The latest ScanLife Trend Report contains some interesting analysis of barcode scanning data pulled from the ScanLife Reporting Platform during Q4 2011. While it includes 1d codes (27%) as well as 2d codes (73%) the demographic data shows scanners are more likely to be Male (63%) Aged 25-34 (28%) and use an Android device (50%) […]
The 46th Super Bowl on Sunday will have at least one QR Code commercial. Go Daddy has a 30 second ad featuring auto racing driver Danica Patrick and a new lineup of pop girl group Pussycat Dolls with an onscreen QR Code (image below). The code currently resolves to a mobile page showing a video […]
Fans of two Turkish soccer teams show such intense rivalry that in the past when Karsiyaka play Göztepe there have been clashes with the police, fans have been arrested, police officers have been wounded and matches halted for half an hour. At yesterdays game Karisyaka fans unfurled a QR Code banner (image below) which […]
Artist and designer Frank Haase (Open Air QR Code Art, QR Code Sculpture) has taken Patrick Donnelly’s idea of a QR Code on the sole of your shoe one step further (pun intended!). Frank sent me a picture of his prototype and I have modified the contrast/brightness to better show the details (image below). Frank […]
An interesting study by Zmags based on a survey of 1,500 people who shop via PCs, laptops, tablets and smartphones includes a surprising statistic of interest to brands using QR Codes. 87% of the consumers surveyed prefer to use websites and browser-based mobile sites for browsing and shopping, whereas only 4% prefer smartphone and tablet […]
During 2011 Nellymoser analyzed every page within the Top 100 magazines for ‘mobile action codes’ (all 2D barcodes, QR Codes, Microsoft Tags and Watermarks). Highlights from their research include - QR Codes were the most widely used codes accounting for 72% of all action codes with Microsoft Tag in second place with 25% (image below) […]
Art or commerce? RESULTCO’s Detroit Storefront Project which turns empty store windows into QR Coded shopping walls are definitely both. Using stunning graphics with a trompe l’oeil effect and laser printing these are the best virtual store fronts I have seen. The image below of Joe Louis’s arm has 47 different watches each with its […]
A 16 foot square QR code sticker has appeared on the Vineyard Boulevard exit sign on the H-1 freeway in Honolulu (image below). Apparently Hawaii Department of Transportation officials are upset at what they say is another act of vandalism linked to local clothing and video company UDOWN. According to a local newspaper a DOT […]