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Calvin Klein QR Code

By Roger ⋅ July 10, 2010 ⋅ Email this post ⋅ Print this post ⋅ Post a comment

Mike Bodge photographed this giant QR Code (image below) on Houston St, New York. If you are using a mobile device the QR Code resolves to a singularly unimaginative landing page with a video for morons. Maybe Calvin Klein are trying to sabotage the wider use of QR Codes?

Edit: August 03, 2010. Originally I linked to the landing page but the page has been taken down. Thanks to YouTube you can still watch the video here.

Giant Calvin Klein QR Code poster

 

Discussion

6 comments for “Calvin Klein QR Code”

  1. Unbelievable! It was nice to see people getting excited over a billboard especially when they were snapping the code from a block away. What a great use of of technology. Unfortunately some photographer doesn’t get it!

    Posted by Don McChenzie | July 11, 2010, 2:08 pm

  2. It’s not really a great use of technology after all there have been many QR Code billboards before. What it is though is a crap implementation, leading as it does to a mobile site with nothing but a video of mind boggling banality.

    Posted by Roger | July 11, 2010, 4:36 pm

  3. Agree, Roger. WTF? Terrible.

    Posted by nick ford | July 12, 2010, 12:13 am

  4. I’m with Don… poor photography here!

    Posted by Jordan Trump | July 12, 2010, 4:53 pm

  5. I’m really not sure what value Calvin Kleine are getting out of this ad? How many people actually use a QR reader on their phone and would use it with no prize mechanic etc?

    Posted by Sam Farrand | July 15, 2010, 3:46 pm

  6. I am interested in this legally -

    You cannot post a topless woman on the billboard, but you can publically post a link to a video where a woman appears topless?

    Thoughts?

    Posted by Patrick | July 17, 2010, 2:23 pm

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