World’s First NFC Tagged Book

The first ever book to come with an NFC chip will be The Impulse Economy: Understanding Mobile Shoppers and What Makes Them Buy by Gary Schwartz (image below). The publishers Atria Books (Simon & Schuster) refer to it as “The first-ever smart book” which will come as a surprise to anyone who has seen a book with a QR Code. Atria say that readers “…can tap to rich interactive content on their phone”. What this rich interactive content actually is has not been fully divulged and if you are already thinking this is probably a marketing gimmick then you may well be right, only 1,000 copies of the book will be stickered with a NFC tag.

The world's first book with an NFC tag

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