Bluefly QR Code on TV

Bluefly who sell discounted designer fashions on their website is QR Coding its online reality series ‘Closet Confessions’ in a series of 45 second ads on Bravo TV (video below). The QR Code resolves to a mobile site where you can see an extended video and sign up to receive a promo code that takes $30 off any $150 order. Obviously UMarketing, who came up with the idea understand what many other agencies do not, that a QR Code is a key to unlock value for the consumer.

Bluefly mobile site with promo code

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