Best Health Magazine QR Code?

Best Health Magazine (a Reader’s Digest Magazine Title) has a press release today which is reproduced below. Below that is an image of the cover referenced in the press release. Notice anything?

Best Health first to feature QR code on cover!
February 22, 2011 @ 10:00AM

Montreal (QC) – The team at Best Health is excited to be the first Canadian magazine to feature a QR (Quick Response) code on its cover! The March/April issue, on newsstands today, invites readers to grab their smart phones and download a free app at http://gettag.mobi, then scan the QR code for a behind-the-scenes video of Best Health’s cover shoot with eTalk anchor Tanya Kim.

“We were thrilled when Tanya Kim approached us,” says Bonnie Munday, Editor-in-Chief, Best Health magazine. “She’s a big fan of the magazine and we had so much fun working with her as our cover girl and as she demonstrated Pilates moves in an exclusive workout. We were so impressed by her passion for Pilates that we decided to share the photo-shoot experience with our readers by producing a behind-the-scenes video.”

“We are very proud to be the first Canadian magazine to feature a QR on its cover.” And what if readers don’t have a smart phone? “It’s not a problem,” adds Munday. “Readers can still check out the video by visiting besthealthmag.ca/photoshoot.”

Quotes: “We were thrilled when Tanya Kim approached us. She’s a big fan of Best Health, and we had so much fun working with her as our cover girl, and as she demonstrated Pilates moves in an exclusive workout. We were so impressed by her passion for Pilates that we decided to share the photo-shoot experience with our readers by producing a behind-the-scenes video.”

“We are very proud to be the first Canadian magazine to feature a QR on its cover.” Bonnie Munday, Editor-in-Chief, Best Health magazine.

Best Health Magazine with a Microsoft Tag on the cover

3 thoughts on “Best Health Magazine QR Code?”

  1. I hope your question mark is related to the fact that it’s an MS Tag, not a QR code!

    It annoys me when marketing is this sloppy. How are people expected to adopt 2D code use when they are confused by what they are being told?

  2. Sloppy advertising is the norm. Even if you download the MS Tag reader onto an Android phone it won’t matter. The video won’t play anyway! 😉

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