We Love Mobile have created a QR Code campaign for Colombia Records and Passion Pit the electronic band from Cambridge, Massachusetts. Passion Pit’s album “Manners” will be promoted with QR Coded print advertising, posters, flyers and beer mats (coasters). The QR Code resolves to the band’s mobile site where visitors can download a song and a voucher for a discount on the CD. The site uses user agent detection and is best viewed on a mobile device.
Print ad (below)
Tegestologists will be delighted with the coasters (below)