Creative QR Code Use By Barneys New York

Barneys New York store in Ginza, Tokyo (one of the most luxurious shopping districts in the world) is using QR Codes in an unusual way. Created by Simon Doonan, who has been responsible for Barneys’ notorious window displays for the last 25 years, a QR Code is projected onto the store window every 15 minutes (images below). Members of the public lucky enough to scan the code can win a wide range of prizes. Named the “Treasure Hunt Window” the promotion is running over the holiday season and in case you are wondering whose face that is in the window display, it is Mr Doonan himself.

The store window showing the projected QR Code
Another view of the store window

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