Innovative QR Code TV Ad

Axa Bank Belgium who recently built a giant QR Code from paint cans have produced an innovative QR Code TV ad (video below). The ad for Axa’s home insurance iPhone app, shows a house with a QR Code where the door should be and we see something crashing through the house roof. Viewers are invited to scan the code to see what actually happened. It’s certainly innovative and doubly so because what happened is something you don’t need to insure against 🙂

2 thoughts on “Innovative QR Code TV Ad”

  1. Too bad we can’t see the actual tv ad. It’s hard to believe that they could afford to keep the QR code on the screen long enough for people to whip out their phone, pull up the app and get just close enough to the tv to scan the code.
    Creative ad, though!

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