Here is a an interesting press release from Metaio which is reproduced in full:
Munich / Northpole, December 6th, 2010 – metaio´s developers and the renowned German Magician Simon Pierro have teamed up to bring you an extraordinary mixture of classic magical skills and real-time visualization technology. The story about love, peace and of course some reindeers was captured in a single shot and contains no post production or editing except sound and some on air design (credits). Simon Pierro and metaio would like to wish everybody a Merry Christmas and a lot fun with finding out: what is real and what is an illusion?
About Simon Pierro: While on shows and bookings around the world the innovative magician turned his head towards a contemporary way of showing his skills on TV and multimedia projects. Shortly after his diploma in economic engineering he was engaged by the renowned TV show “Verstehen Sie Spaß?” by German public TV station ARD and brought his charming and fascinating magic to millions of spectators. Simon Pierro stands for a new generation of performance artists and is renowned for his creative approach to a broad audience as well as within circles of experts. www.simonpierro.de
About metaio: As the world-wide leader in Augmented Reality technology, metaio develops software products for visual interactive solutions between the real and the virtual world. Based on the software platform Unifeye, 3D-animations can be integrated seamlessly into live-video streams respectively into pictures of the user`s real environment. Founded in February 2003, metaio currently employs 65+ people at three different locations. The company is headquartered in Munich with the subsidiaries metaio Inc. located in San Francisco USA and metaio Asia in Seoul. metaio has been working with more than 340 renowned customers from different industries and geographical locations. Among them: BMW, Daimler, Siemens, Toyota, Peugeot, EADS, Bertelsmann, KUKA, LEGO, MINI, Popular Science, Focus Features and Volkswagen.