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Atlantis Paradise Island Resort Uses QR Codes

Atlantis, Paradise Island resort in the Bahamas is using QR Codes on advertising posters in its current marketing campaign. The QR Code resolves to http://www.atlantis.com/qr/ and user agent detection directs mobile devices to a video on YouTube for mobile.

Atlantis Paradise Island resort poster with a QR Code

Discussion

One comment for “Atlantis Paradise Island Resort Uses QR Codes”

  1. Does anyone know what the strategy was in terms of poster placement?

    Posted by Greg Wells | January 7, 2010, 3:14 pm

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