Consumers Using QR Codes Spend More

The Adobe 2013 Mobile Consumer Survey of 3,075 mobile users in the United States, Canada, United Kingdom, France, and Germany has a few interesting statistic on QR Code usage. The survey found that 35% of men and 28% of women had scanned QR Codes in the past three months. Of those that scanned 37% were 18-29 year olds and 32 % were 30-49 year olds. After scanning the code 80% of respondents said they were presented with a mobile-optimized experience.

Consumers who are the earliest adopters of emerging technologies will also be the most valuable customers and this would appear to be true for QR Code users. Of those who reported using a QR Code in the past three months, 21% spent more than $500 on consumer products via their mobile device over the past year versus only 11% of those who did not report using QR Codes.

Chart showing age breakdown of QR Code users

4 thoughts on “Consumers Using QR Codes Spend More”

  1. I think you will find that smartphone penetration is highest in the 18-34 age group which broadly matches their 18-29 group.

  2. The increased acceptance of QR codes among consumers is consistent with what we are seeing in the B2B world. More and more businesses want to include the QR code with their print catalogs.

  3. I think you will see those figures rise in the next couple of years, purely because the smart phone sales will increase dramatically. The attraction of scanning something without typing and the fact that people are using their devices to purchase things online. The world is moving at a alarming rate, so people don’t have time to be shopping in stores “they would much rather purchase online” I first come across QR Codes while working online, I was very impressed how easy they were to use especially for business. I researched them in depth and next I found myself in partnership with a successful marketer. Best decision of my life.

Leave a Reply

Your email address will not be published. Required fields are marked *