2D Codes and Real Estate

Philip Stehlik, Founder and CEO of BayBrain Inc sent in the following mini press release:

2D Codes and Real Estate

Wouldn’t it be cool if you could find out more about a house by just scanning it’s barcode?

Imagine you are standing in front of a house, which is for sale and you can’t quiet decide yet if you should actually call the number which is promoted on the sign in front of the building.

Just scan the 2D Code and get to a mobile website which shows a detailed description, some images, maybe a phone number and a contact form, to just leave your contact details if you are really interested. This is exactly what Snappr.net is doing with their so-called Trade Codes. At Snappr anybody who has something for sale or rent, can create a Trade Code, which allows them to easily building a micro listing of the offer. Especially interesting is to promote your house or unit and print out a respective 2D Code, which then leads your potential customers to rich media mobile content.

Create a Trade Code with a couple of clicks

Create a Trade Code with a couple of clicks

Upload Images, or link your existing classified ad

Upload Images, or link your existing classified ad

Print a professionally looking sign and promote your case

Print a professionally looking sign and promote your case

Initially announced on the Snappr.net Blog the technology was exciting for real-estate agents as well as the general audience and is already in use in various instances.

With a couple of clicks and some simple to use text-fields everybody can create a mobile version of a classified ad. With that everybody can promote the object, which is for sale or rent, to mobile users. Mobile users are always presented with a specially rendered display of the listing, so on an iPhone it could look similar to this example.

How it may look on an iPhone

After the creation of a Trade Code the access-statistics are available and it is possible to contact interested customers, who left their contact information, directly from the platform to arrange a meeting, showing or for providing more details to them.

Easy Management and overview of Codes and content

Easy Management and overview of Codes and content

One-Click answer of requests

One-Click answer of requests

Snappr.net is free to use, and supports the widely accepted and common format of QR Codes for the mobile access.

The approach is very interesting and the market is still totally open and new. NeoMedia, a provider of mobile-tags, is trying to get a piece of the market-share with a new campaign together with customfitrealty.com. They will introduce their NeoSign Technology in a couple of days. What service they are exactly providing has to be seen. As NeoMedia is betting on a much more closed system than Snappr.net and Snappr is much more user-friendly it looks like NeoMedia is running behind at the moment. The future will show what else will be accessible via 2 Codes.

1 thought on “2D Codes and Real Estate”

  1. Regarding NeoMedia & Customer Fit Realty — Do you consider open source Data Matrix codes a closed system? Use your camera phone to scan a 2D Data Matrix code being used by Custom Fit Realty. Guess what? It resolves directly to a URL, and not a string of numbers, aka, unique identifier.

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