Super Bowl Program QR Code Ads Fail

QR Code resolving to list of URLsUnsurprisingly the 2012 Super Bowl Official Game Program included a few QR Codes in its 264 pages as nine advertisers decided to add one or two to their $100K+ single page ads (images below). I would have thought that when spending that amount of money some care and attention would have been given as to how the QR Code would be used. Unfortunately most of the advertisers decided to reward those who took the time to scan their codes with bland unimaginative content. I am not going to go through each one pointing out what’s wrong and how it could have been better but below each ad is the linked resolving URL if you would like to take a look yourself.

Some of the sites may perform user agent redirection. If you scan the QR Code above with your mobile it will take you to a mobile page with a clickable list of the URLs. That way you can see the landing pages as they were intended to be seen.

Blue Diamond Super Bowl program advertisementCitizen Watches Super Bowl program advertisement

http://www.bluediamond.mobi

http://azon.biz/1sC

Great Lakes Bay Super Bowl program advertisementMercedes Benz 2012 M-Class Super Bowl program advertisement

http://www.visitgreatlakesbay.org/ http://www.holland.org/

http://qr.mbusa.com/qr.ashx?L=2012M

Sheex Super Bowl program advertisementUnitedHealthOne Super Bowl program advertisement

http://goo.gl/kUOpp

http://www.unitedhealthone.com/football/mobile

Asus Zenbook Super Bowl program advertisementBloomberg Buisinessweek Super Bowl program advertisement

http://winasus.com

http://engage.businessweek.com/print

Bridgestone Super Bowl program advertisement

http://bitly.com/tWKVgy?r=qr

2 thoughts on “Super Bowl Program QR Code Ads Fail”

  1. Punch up the phrase, “QR codes are” in Google, and Google will suggest the following in this order: Dead, Stupid, Ugly, Awesome. Frankly, I have no idea who is typing awesome, but they are in the clear minority. These ridiculous things take up good ad space, even if it’s only white space, and clutter it with junk. If your message in your ad needs a QR code, you need a better ad … not a gimmick.

  2. Punch up the phrase, “People are” in Google, and Google will suggest the following in this order: strange (lyrics), crazy, awesome. Frankly, I have no idea who is typing awesome, but they are in the clear minority.

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